When Should You Use Marketing Planning Tools?

Did you know that 70% of all businesses fail? That’s not due to chance! In many cases, it’s due to the lack of a solid marketing plan.

If you want your business to consistently get clients and customers, then you need to put serious effort into your marketing strategy. Using marketing planning tools can help you create and implement a marketing strategy and effectively gain new business on a regular basis.

But when should you use marketing planning tools, and what exactly can they do for your business? Below we’ll tell you exactly what you need to know.

What Are Marketing Planning Tools?

A marketing planning tool is a type of software that can be used to help streamline the process of managing marketing campaigns. It’s an all-in-one solution that can help companies plan marketing actions. It allows them to manage all of the different channels and strategies that they’re using.

Marketing planning software can be used to get better visibility over website activity. It can help with the monitoring of keyword rankings, SEO, social media accounts, paid ads, lead generation, and marketing data.

With the help of a marketing planning tool, your company can monitor its marketing strategy more easily. It can also reduce the need to perform manual tasks.

Using a marketing planning tool, you can make use of automation. These features can help you create marketing campaigns and improve every part of your strategy.

Benefits of Using Marketing Planning Tools

So what are the advantages of using marketing planning tools? Here’s what you should know.

Become Better Organized

The right marketing planning tools can help you manage your marketing strategy in a more centralized and organized way. You’ll have a better view of everything that’s happening in your marketing plan and can better allocate resources to get results for your business.

Marketing tools can scale and adapt to your needs. They can allow you to streamline the entire marketing process and clearly see how everything works together.

Better Manage Your Budget

Marketing planning tools can help your business make better use of its budget and resources. Because you’ll have a great overview of your marketing strategy and workflow, you can get a better sense of where your PPC spending or SEO should go.

With better visibility, you’ll know what you should be focusing on. You’ll be more efficient and will be able to use your marketing budget more wisely.

Boost Your Content Creation Strategy

Marketing planning tools can also help when it comes to planning and developing content for your marketing strategy. Since many businesses take an inbound marketing approach these days, creating great content, choosing keywords, and tracking rankings can be helpful.

Marketing tools can allow you to schedule and post the content you create. Planning software can help ensure that you’re staying on schedule with all of it.

Streamline Marketing Workflows

Marketing tools can greatly improve your workflow since you’ll have the information you need all in one place. Using marketing planning tools can allow team members to stay on top of marketing tasks more easily.

On top of this, marketing planning tools can also automate many repetitive tasks. They can help with important tasks such as tracking keywords, tracking sales, publishing content, sending emails, and more.

Balance Marketing Channels

An all-in-one marketing planning tool can allow you to make use of all of the different channels that you’ll use to market your business online. You’ll be able to gain better visibility over your website, social media profiles, paid ads, and more.

By using a tool to monitor these channels, you’ll ensure that you aren’t neglecting any of them. You’ll also be able to clearly distinguish which are getting the best results for your business.

Improve Data-Sharing and Collaboration

If you want to implement a powerful digital marketing strategy, then you need to be sure that your team is all on the same page. Marketing planning software can help to enable better collaboration and data-sharing between team members.

With the right tools, your team can work better together on any marketing campaigns that you launch. They’ll have a central place to share ideas and updates and can communicate more easily.

Make Informed Decisions

One of the best things about using marketing planning tools is that they can give you access to a lot of data. This data can help you work smarter and make better decisions regarding your digital marketing plan.

By tracking key metrics and analyzing the performance of your campaigns, you’ll gain a lot of useful insights. These insights can allow you to better reach your customers. When letting data inform your business, you can optimize your strategies over time to improve your return on investment (ROI) and get better results.

When Should You Start Using Marketing Planning Tools?

If you’re trying to build your business and reach more customers and clients, you may be wondering when you should start using marketing and planning tools. The truth is that you should start immediately.

No matter what size your business currently is or what your goals are, you need to have a marketing plan from the very beginning. Trying to market your business without a plan can lead to big mistakes.

To get to where you’re going, you need to lay out a strategy and do some careful planning. Whether you’ve just launched your business or you’ve been operating for years, you should start using a marketing planning tool as soon as possible.

The specific marketing actions you take may change based on business goals and whether you operate a small business or a large company. However, using a powerful marketing tool can help no matter what your goals and current needs are.

Building Your Business With Marketing Planning Software

To run a successful business, it’s important you create and implement a powerful marketing strategy. If you want to advance your business and get more customers both online and offline, consider using marketing planning tools to do so, or hire a professional digital marketing agency to do so. An all-in-one marketing planning tool can help you plan your marketing strategy while also improving efficiency and giving you access to better data as well.

Want to let the experts handle your digital marketing strategy for you? Contact CAE Marketing & Consulting now to learn more about how we can help take your marketing strategy to the next level.

Author
Recent Posts

Carlos A. Espitia

Chief Marketing Strategist at CAE Marketing & Consulting, Inc.

Carlos is a digital marketing consultant with 18 years of proven internet marketing experience, and a self-proclaimed "data nerd". His digital marketing agency, CAE Marketing & Consulting focuses on SEO & PPC management, as well as conversion rate optimization. In his (very little) spare time, Carlos enjoys spending time with his family, driving fast around race tracks, and honing in his marksmanship skills with his veteran friends.

Latest posts by Carlos A. Espitia (see all)

Ways to Improve Your B2B Growth Marketing Strategies - November 20, 2023
When Should You Use Marketing Planning Tools? - September 20, 2023
Why Your Business Needs Digital Marketing Consulting - June 28, 2022

Google Rating

5.0

CAE Marketing & Consulting, Inc.

Prima Dons Donnas

17:12 23 Feb 22

I am very happy with Services from them so far. I looking forward to seeing great results. I have worked with several companies in the past, and this one by far has been the best experienceread more

Douglas Petho

21:22 11 Feb 22

Over the years I have dealt with a number of SEO marketing companies. Most promise the moon and the stars but failed to deliver. Carlos and his team were completely different. Instead of dealing with salesman I was speaking to an experienced technician. From day one they did a detailed analysis of our website, identified deficiencies and went to work on building our brand. They did everything they said they were going to do and more. Communication was always excellent from promptly responding to emails to providing a real-time dashboard to monitor our progress. I would highly recommend these folks!read more

Hybrid Vibez

14:11 13 Aug 21

It is so rare to find an SEO agency that actually knows how to do proper SEO and show results. CAE Marketing did just that. Our website went from not ranking at all to having several hundred keywords ranked, and many of those are ranking on page 1 of Google. These guys definitely know SEO and digital marketing. More importantly, they took the time to provide us with custom recommendations for our business and our goals. They are absolutely worth every penny!read more

Jeff Clark

19:55 12 Aug 21

I've been working with CAE Marketing for the last couple of years. I would highly recommend them to anyone looking for marketing services! Their cutting edge SEO concepts will put your business in the spotlight and drive lead generation.read more

Francois Youakim

13:30 20 Apr 20

I interviewed a numerous amount of marketing companies and found CAE Marketing to be one of the best! Carlos spent several hours over three phone calls to to answer all of my questions in detail. I was EXTREMELY cautious picking a marketing company because of a previous bad experience. If you choose CAE Marketing, you would be making a good choice.read more

Mike Uretsky

23:08 30 Mar 20

It has been an excellent experience to work with CAE Marketing. Carlos is very knowledgeable about SEO and the strategies that can be used to grow a business. Carlos consistently provides valuable information and advisement. He also communicates quickly and clearly at all times. Carlos and CAE Marketing have been able to significantly help with the growth and development of a business website. I am pleased to highly recommend Carlos and CAE Marketing.read more

Sebastian Angel

15:58 21 Jun 19

I felt as if I was in a downward spiral with my online business and a lot of the marketing techniques that go into this confuses me a ton. I contacted CAE marketing at which point the team walked me through the process of getting my business going. I was taken back by how knowledgeable the team was ( I learned a lot in the process !). Compared to other agencies , there is no comparison. Eternally grateful customer here.read more

ML Financial Group

12:05 07 Jun 19

CAE Marketing’s knowledge of local SEO is evident from the results they get their clients and from their contribution to the Delray Beach Chamber of Commerce through marketing presentations and classes. I was impressed by the breadth and depth of the digital marketing topics they cover, particularly local SEO.read more

Eric Chase

19:53 29 May 19

I highly recommend CAE Marketing. Carlos and his team have done great job with my Google Adds. I could not be anymore happier with what they have done for my company.read more

Frank Cole

12:41 22 Feb 19

I am so thankful for the positive results that Carlos has helped achieve for my business. He not only has a deep understanding of the "dark arts" of SEO but is always able and willing to answer my often unrelated questions usually in just a few minutes.read more

Kim Knapp

21:49 21 Feb 19

This company knows their industry!$! Our phones are ringing more than ever because of Carlos and his expert team's labor of love. CAE has both the SEO insider knowledge and the passion for helping their clients succeed. I have worked with other companies and there's no comparison. Btw, I'm a internet marketing novice and Carlos and his team happily help me understand the process to fully enjoy our online business growth. 26 years and getting better everyday!.. Thank you CAE Marketing & Consulting.read more

Foothill Sanitary

17:08 22 Feb 18

Hands down the best company to work with. They have done so much to help promote our company. Highly recommend their services to all!!

Jennifer Kaczor

17:47 26 Jan 18

Great people to work with! I highly recommend them. :)

Debra Somerville

21:48 09 Jan 18

Carlos Espitia spoke at the Delray Chamber this morning at our monthly Foundations meeting. This was the first of 3 seminars he will be presenting. This one was called Optimizing Your Google My Business Listing. The next will be held on Feb.13 - How to Rank Higher in Maps & Local Search then March 30 - How to Structure your Website Correctly & Rank in Google Maps. I found Mr Espitia's talk to be highly informative & I have already implemented some of his recommendations! I highly recommend checking it out at the Chamber!read more

Nancy Reagan

14:12 09 Jan 18

Great presentation today at the Delray Beach Chamber of Commerce. Loved your focus on our small businesses! Thank you so much!!

Jimmy Trebell

22:29 02 Dec 17

These guys are ALL about planing and executing marketing strategies. Getting the foundation of the project and the makings of the marketing strategy took some time, but... it was well worth the wait. Once they fired up our marketing campaigns, we started to see conversion rates, traffic, and profits increase almost immediately. I highly highly highly recommend them to anyone with a business that's serious about growing.read more

Jim Tarpey

14:26 15 Sep 17

You have to see their marketing dashboard! Everything that's happening with your marketing campaigns in one screen. CAE Marketing is as transparent as agencies come. Nothing hidden, everything is there for you to see. You won't get that elsewhere. We know, we've gone through at least 10 marketing agencies.read more

David Johns

17:48 06 Sep 17

They're not the cheapest, but they are very effective. If you want results, this is the marketing agency to go with. They're worth every penny.

Vanessa Smith

16:31 29 Aug 17

Hands down top-notch company. I've worked with other marketing agencies in the past, but none of them match the level of expertise and knowledge these guys posses.read more

Aj Taleon

16:30 28 Aug 17

Working with CAE is truly remarkable! This company definitely knows their stuff. When it comes to SEO, PPC, and CRO, there are very few marketing agencies that match their knowledge and professionalism. You won’t be disappointed.read more

Jacob Readinger

21:48 10 Aug 17

I have been working with CAE for a couple years now, and they are by far the most knowledgeable and forward-thinking marketing company I've ever done business with. They are focused on real revenue growth not just getting some search term to some position without any backing strategy. Highly recommend CAE to any organization serious about investing in their long-term growth.read more

Joy Arandia

13:23 01 Jun 17

What a great team!Full of heart! CAE Marketing is a great company to work with. Professionalism is at the top level.;)

Foam Factory

18:31 29 Apr 17

It has been a great experience working with cae marketing! Signed on last year for a month-to-month plan (no contracts) and they have really done great for us. We’d been thru 3 SEO agencies before them, but have never seen much results. Our traffic has def increased because of what they have done. So I'm happy to give them 5 stars here! Great team.read more

Tejas Shah

07:26 26 Apr 17

We have been doing business with CAE Marketing for about a year now. Excellent communication and customer satisfaction.

Marlene Yero

20:02 25 Apr 17

After spending enormous amounts of money with poor results, we switched to CAE Marketing and it has proven to be the best business decision we could have ever made!. CAE's marketing team drastically increased our conversion rate in a very short period of time helping to remarkably increase our sales. They are experts in their field and true professionals who take the time to educate their customers, something our previous company never did. With the click of a key we are able to watch our progress at any time in our own CAE Dashboard. We are beyond pleased with their performance and consider them a long term business partner whom we look forward to growing with. Thank you Carlos and the CAE Team for your outstanding work!!read more

Bibi S.

14:52 21 Apr 17

Their understanding of CRO and how to maximize lead generation was very impressive. We are already on our way to triple-digit gains!

ArmorTech Powder Coating, Inc.

14:17 21 Apr 17

Absolutely FANTASTIC company to work with. As a local business we have been working with CAE for over 6 years. In that time frame our sales have more than doubled. CAE was able to find opportunities in our market that we were not aware of.read more

Goce V.

22:23 19 Apr 17

CAE Marketing's knowledge in social media is superb! They have managed all our social media platforms (and grown them) successfully. We couldn't be happier.read more

Sanjida Jessi

22:18 19 Apr 17

I am really grateful to CAE Marketing team, they increased our conversion rate huge within a short time. They are real professionals and they know how to boost up a business.read more

Faisal Mustafa

22:09 19 Apr 17

We have been working with CAE Marketing for about a year. It's been a pleasure working with true marketing professionals.

Nadia Tyson

16:27 16 Apr 17

Wonderful people to work with. Kind, honest and genuine!

AZ Designs

20:11 04 Apr 16

AZ Designs, Tamra & Tina have worked closely with Carlos in the past with his endeavors in Track Weekend and Kids Racing for Life. Carlos puts his heart and sole into whatever he touches. And is a great person to work with. We look forward to working with him again in the future.read more

Gene Friedman

16:21 30 Mar 16

CAE Marketing has helped our business increase sales by making us more aware of the statistics in order to formulate our decision making for our marketing mix. They have assisted us in executing extremely successful online marketing campaigns. They have a great understanding of how business and marketing works and the details needed to be successful.read more

See All Reviews

When Should You Use Marketing Planning Tools?

What Are Marketing Planning Tools?