Imagine running a B2B company that provides the best products and services in the industry. Competitors aren’t even close to reaching your level of quality. Now, imagine you also can’t seem to make any sales.
No matter what you offer, it’s essential to get your brand in front of the right people. This is one of the primary reasons why companies across the world spent a combined total of approximately $616 million on digital marketing in 2022. Developing a B2B growth marketing strategy might seem difficult at first.
We’ve created a guide that can help get you started on the right track and ensure you get the best results. Let’s explore how to take your B2B marketing strategy to new heights.
Emphasize User Experience
One of the key components of growth marketing is providing a stellar experience for your users. Put simply, you should ensure that it’s as easy as possible for your audience to engage with your brand.
For instance, imagine going to a website that was slow to load and unintuitive to navigate. Chances are you’d immediately leave and look for an alternative. It’s important to pay close attention to UI, as well.
Your interface needs to be sleek and aesthetically pleasing. Unfortunately, having a site that’s rough to look at can deter people even if you offer an amazing product or service.
Use Gamification
Gamification is a concept that many people overlook. As the name implies, it involves making interactions with your brand feel like a game. To clarify, you could create an experience that requires users to solve a puzzle.
You could also ask trivia questions. Regardless of the route you choose, it’s sure to help you engage with potential customers. This also goes a long way toward helping your brand stand out from its competitors.
Leverage Inbound Marketing
This term refers to marketing strategies that aim to bring people to your small business website. Creating high-quality content will serve as the foundation for inbound marketing strategies.
You’ll want people to be able to find your site on their own, meaning you should target specific keywords for SEO and PPC marketing. The keywords you choose will depend on certain factors.
One of the most notable is your site’s domain authority. Websites that have large monthly traffic tend to have more domain authority than sites with less traffic.
The same can be said about things that have been around for a long time. To ensure you target the right keywords, you’ll need to have a comprehensive understanding of your audience.
Inbound marketing doesn’t stop at content creation, though. Consider giving away free tools or resources in exchange for the user’s contact information.
For instance, you could offer a PDF full of industry insights if a user gives you their email address. You can then use this information to send them offers in the future.
Tie Sales and Marketing Together
Do your best to align your marketing and sales goals. Even a slight discrepancy between the two can impact your B2B marketing strategy.
Your sales team will likely have intimate knowledge of the conflicts your customers typically encounter. You can use this information to target them more effectively. You can also make better offers that alleviate their pain points.
Don’t Overlook Personalization
Personalized content helps customers feel like you see them as actual people and not sales numbers. It’s in your best interest to personalize wherever you can.
Email marketing is an amazing way you can do so. It’s possible to include dynamic emails in your campaign that adapt to specific users.
For example, the offer you make in an email could depend upon the user’s most recent purchase. You can also set conditions that handle situations like if the user hasn’t made a purchase yet.
Create a Community
Building a community goes a long way toward effective B2B marketing. You can get started by finding ways to acknowledge and reward client relationships.
For instance, you could provide something unique to people who have done business with your company for at least six months. You can also celebrate when people cross a certain spending threshold.
Once you establish your community, users will be more likely to tell people they know about your brand. Word-of-mouth advertising is one of the most powerful tools you have access to. So, don’t neglect the power of community.
Share Video Testimonials
People are much more likely to trust a brand that other people endorse. This is especially true if people discover their peers had a good experience.
Video testimonials are a quick and easy way to get this information out there. You can host them on your website and direct users to this page to alleviate their concerns.
These are also more effective than conventional online reviews. When users can see someone’s face and hear their voice, the impact will be much greater.
Work with a Professional
With enough time and resources, it’s possible to handle your B2B marketing strategies on your own. However, you’ll spend much more than you need to.
Working with a professional digital marketing and SEO consultant can streamline this process and help you get the best results. When looking for someone to hire, search online for info about their reputation.
See what other people have to say about what it was like working with the company. It’s best to prioritize businesses that have large amounts of positive feedback.
You should also examine their pricing structure before making your decision. You often get what you pay for, so avoid options on the cheaper end of the spectrum. It’s recommended to choose someone enthusiastic about helping you reach your goals.
If they don’t seem interested, this will likely cause them to fall short of your needs. Ask about their customer support policy, as well. It should never be difficult to get in touch with them when you need assistance.
B2B Growth Marketing Is Simple
Although B2B growth marketing can seem complex, it’s much simpler than most people anticipate. The tips in this guide can help you build the perfect strategy for your business.
CAE Marketing & Consulting is a data-driven digital marketing agency that has served clients nationwide for nearly two decades. We provide cost-effective solutions that don’t sacrifice quality. You can learn more about what we have to offer when you get in touch with us.
- Ways to Improve Your B2B Growth Marketing Strategies - November 20, 2023
- When Should You Use Marketing Planning Tools? - September 20, 2023
- Why Your Business Needs Digital Marketing Consulting - June 28, 2022
