YouTube Merchandizing

YouTube Merchandise: Creative Ideas to Jazz Up Your Channel

YouTube can be a fantastic tool to promote your merchandise - OK, that's probably not news to you. What may be more headline-worthy is how exactly you can use YouTube to make money for your brand, which is what you're probably actually interested in. There...
Racing & Business - they are both alike

How Racing Made Me Better in Business

I remember the days of packing up the car the night before a track event, then waking up before the birds and heading down to Homestead-Miami Speedway.  The smell of high octane fuel, the sound from unrestricted exhausts, and the sight of the most beautiful...
how to determine your marketing budget

What Should Your Marketing Budget Be?

The key to success in any business is an effective marketing strategy. Marketing is necessary to informing customers about your company, and persuading them to make a purchase. No matter how high the quality of your product or service is, you will not be...
Google Local SEO 3-Pack Update

How Reviews Help Boost Your Local SEO in 2017

For several years we have been stressing to our clients the importance of reviews. Reviews provide social proof that a company is (or is not) recommended by others. Google makes it clear that reviews are important and it prominently displays those little...
How Local Businesses Can Dominate Local Search

How Local Businesses Can Dominate Local Search

Local businesses have tools readily available to them that will help them rank higher in natural search – local search, that is. Unfortunately most small business owners are too busy running their business to attend to these (very important) matters. Take a...

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The Importance of Understanding Website Metrics

The Importance of Understanding Website Metrics

I was going through some older articles I had written and I came across one I wrote while working for the marketing research firm, Marketing Experiments (owned by MEC Labs). Though I had written this article 8 years ago, I was surprised how much of it still applies...

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Google to Give Secure Websites a Rank Boost

Back in August 2014, Google announced that they would start testing using secure websites (those designated by “HTTPS”, rather than just “HTTP”) as a ranking signal. How does one go about making their website “secure”?  Simple; you buy and install an SSL Certificate...

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What is PPC?

What is PPC?

Google Paperclip Marketing & Advertising The Mythical Modality Explained PPC = Pay Per Click, NOT Paperclip Advertising  What is PPC and what can I do with it? PPC stands for Pay Per Click, not paper clip, pay per clip, or paperclip advertising.  Chances...

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