how local business can dominate local SEO

How Local Businesses Can Dominate Local Search

Local businesses have tools readily available to them that will help them rank higher in natural search – local search, that is. Unfortunately most small business owners are too busy running their business to attend to these (very important) matters. Take a...
email marketing

Email is The “New” Old Channel for Marketing your business

When it comes to self-marketing, the entrepreneurial world is difficult to break into. Being strategic about how you self-market is as crucial to your success as a new brand or business as how good your product or service is. Social media has been the way...
dating and marketing are not that different

How Marketing Makes You Better at Dating (Dating for Dummies)

I was going through old client documents on my computer when I came across an article I had written over 10 years ago. As a young & single marketing research analyst, I became enamored with the idea that I could apply marketing principles to my (then) dating...
business networking

4 Effective Methods for Digital Business Networking

The world of business can be a daunting place, and for many of us, Sales is possibly the most daunting aspect, regardless of how much of a necessity. So, for those of us who need a little help in this area, we are going to take a look at some cold networking...
How To Become an Email Marketing Expert

How To Become an Email Marketing Expert

Let's talk about the pillars of online marketing, specifically one: email marketing strategies and why they are so essential. Email is one of the best channels to communicate thanks to its familiarity, universality and flexibility. But frequently marketers...

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What Should Your Marketing Budget Be?

What Should Your Marketing Budget Be?

The key to success in any business is an effective marketing strategy. Marketing is necessary to informing customers about your company, and persuading them to make a purchase. No matter how high the quality of your product or service is, you will not be...

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How Reviews Help Boost Your Local SEO in 2017

How Reviews Help Boost Your Local SEO in 2017

For several years we have been stressing to our clients the importance of reviews. Reviews provide social proof that a company is (or is not) recommended by others. Google makes it clear that reviews are important and it prominently displays those little...

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Confessions of a Marketing Consultant

Confessions of a Marketing Consultant

Confessions of a Marketing Consultant I am burdened. My wife asks me, “what’s wrong?” I am perplexed by my clients, I tell her. Don’t get me wrong, if it weren’t for them I would be out of business. The problem, you see, is that my big marketing...

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How Racing Made Me Better in Business

How Racing Made Me Better in Business

I remember the days of packing up the car the night before a track event, then waking up before the birds and heading down to Homestead-Miami Speedway.  The smell of high octane fuel, the sound from unrestricted exhausts, and the sight of the most beautiful...

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