social media mistakes

Common Social Media Mistakes Made by Social Media Managers

With the success of social networking sites, most of the business enterprises are using them as a marketing tool. The importance of these social platforms has increased in the past few years and there has been an increase in the services and benefits offered by these...
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Google to Give Secure Websites a Rank Boost

Back in August 2014, Google announced that they would start testing using secure websites (those designated by “HTTPS”, rather than just “HTTP”) as a ranking signal. How does one go about making their website “secure”?  Simple; you buy and install an SSL Certificate...
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email marketing

Email is The “New” Old Channel for Marketing your business

When it comes to self-marketing, the entrepreneurial world is difficult to break into. Being strategic about how you self-market is as crucial to your success as a new brand or business as how good your product or service is. Social media has been the way...
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how to determine your marketing budget

How to Quickly Determine Your Marketing Budget

The key to success in any business is an effective marketing strategy. Marketing is necessary to informing customers about your company, and persuading them to make a purchase. No matter how high the quality of your product or service is, you will not be...
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How To Become an Email Marketing Expert

How To Become an Email Marketing Expert

Let's talk about the pillars of online marketing, specifically one: email marketing strategies and why they are so essential. Email is one of the best channels to communicate thanks to its familiarity, universality and flexibility. But frequently marketers...

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How to Quickly Determine Your Marketing Budget

How to Quickly Determine Your Marketing Budget

The key to success in any business is an effective marketing strategy. Marketing is necessary to informing customers about your company, and persuading them to make a purchase. No matter how high the quality of your product or service is, you will not be...

read more
How Reviews Help Boost Your Local SEO in 2017

How Reviews Help Boost Your Local SEO in 2017

For several years we have been stressing to our clients the importance of reviews. Reviews provide social proof that a company is (or is not) recommended by others. Google makes it clear that reviews are important and it prominently displays those little...

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Confessions of a Marketing Consultant

Confessions of a Marketing Consultant

Confessions of a Marketing Consultant I am burdened. My wife asks me, “what’s wrong?” I am perplexed by my clients, I tell her. Don’t get me wrong, if it weren’t for them I would be out of business. The problem, you see, is that my big marketing...

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How Racing Made Me Better in Business

How Racing Made Me Better in Business

I remember the days of packing up the car the night before a track event, then waking up before the birds and heading down to Homestead-Miami Speedway.  The smell of high octane fuel, the sound from unrestricted exhausts, and the sight of the most beautiful...

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