Google to Give Secure Websites a Rank Boost

Back in August 2014, Google announced that they would start testing using secure websites (those designated by “HTTPS”, rather than just “HTTP”) as a ranking signal. How does one go about making their website “secure”?  Simple; you buy and install an SSL Certificate...
Read More
how local business can dominate local SEO

How Local Businesses Can Dominate Local Search

Local businesses have tools readily available to them that will help them rank higher in natural search – local search, that is. Unfortunately most small business owners are too busy running their business to attend to these (very important) matters. Take a look at...
Read More
local business & local marketing

The Most important Component For a Local Marketing Strategy

Last week I was reading a 1 year-old article that had enough relevant information to warrant being brought back to life in 2015. The author, Adam Stetzer of Searchenginewatch.com gave a grim warning to local and small business owners in regards to the “SEO hype”....
Read More
Google Paperclip marketing & advertising

What is PPC?

Google Paperclip Marketing & Advertising The Mythical Modality Explained PPC = Pay Per Click, NOT Paperclip Advertising  What is PPC and what can I do with it? PPC stands for Pay Per Click, not paper clip, pay per clip, or paperclip advertising.  Chances are you...
Read More
Confessions of a Marketing Consultant

Confessions of a Marketing Consultant

Confessions of a Marketing Consultant How to Effectively Kill the Chances of a Successful Marketing Campaign If you’re the owner of a company or an executive, you can achieve this crime by following these 3 simple steps: Don’t listen to your marketing team Take over...

read more
How Racing Made Me Better in Business

How Racing Made Me Better in Business

I remember the days of packing up the car the night before a track event, then waking up before the birds and heading down to Homestead-Miami Speedway.  The smell of high octane fuel, the sound from unrestricted exhausts, and the sight of the most beautiful cars on...

read more
Unethical Marketing – Where AAA Went Wrong

Unethical Marketing – Where AAA Went Wrong

I’m an online marketer, I’ve been executing successful marketing campaigns for the last 15 years, and I know deceptive marketing when I see it. I have coached Fortune 500 companies away from deceptive marketing practices for years and we have the data to prove that...

read more
How Local Businesses Can Dominate Local Search

How Local Businesses Can Dominate Local Search

Local businesses have tools readily available to them that will help them rank higher in natural search – local search, that is. Unfortunately most small business owners are too busy running their business to attend to these (very important) matters. Take a look at...

read more
The Importance of Understanding Website Metrics

The Importance of Understanding Website Metrics

I was going through some older articles I had written and I came across one I wrote while working for the marketing research firm, Marketing Experiments (owned by MEC Labs). Though I had written this article 8 years ago, I was surprised how much of it still applies...

read more

Recent Articles

Categories

Pin It on Pinterest

X