confessions of a marketing consultant

Confessions of a Marketing Consultant

Confessions of a Marketing Consultant I am burdened. My wife asks me, “what’s wrong?” I am perplexed by my clients, I tell her. Don’t get me wrong, if it weren’t for them I would be out of business. The problem, you see, is that my big marketing...
how to determine your marketing budget

What Should Your Marketing Budget Be?

The key to success in any business is an effective marketing strategy. Marketing is necessary to informing customers about your company, and persuading them to make a purchase. No matter how high the quality of your product or service is, you will not be...
business networking

4 Effective Methods for Digital Business Networking

The world of business can be a daunting place, and for many of us, Sales is possibly the most daunting aspect, regardless of how much of a necessity. So, for those of us who need a little help in this area, we are going to take a look at some cold networking...

Google to Give Secure Websites a Rank Boost

Back in August 2014, Google announced that they would start testing using secure websites (those designated by “HTTPS”, rather than just “HTTP”) as a ranking signal. How does one go about making their website “secure”?  Simple; you buy and install an SSL Certificate...
How To Become an Email Marketing Expert

How To Become an Email Marketing Expert

Let's talk about the pillars of online marketing, specifically one: email marketing strategies and why they are so essential. Email is one of the best channels to communicate thanks to its familiarity, universality and flexibility. But frequently marketers...

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What Should Your Marketing Budget Be?

What Should Your Marketing Budget Be?

The key to success in any business is an effective marketing strategy. Marketing is necessary to informing customers about your company, and persuading them to make a purchase. No matter how high the quality of your product or service is, you will not be...

read more
How Reviews Help Boost Your Local SEO in 2017

How Reviews Help Boost Your Local SEO in 2017

For several years we have been stressing to our clients the importance of reviews. Reviews provide social proof that a company is (or is not) recommended by others. Google makes it clear that reviews are important and it prominently displays those little...

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Confessions of a Marketing Consultant

Confessions of a Marketing Consultant

Confessions of a Marketing Consultant I am burdened. My wife asks me, “what’s wrong?” I am perplexed by my clients, I tell her. Don’t get me wrong, if it weren’t for them I would be out of business. The problem, you see, is that my big marketing...

read more
How Racing Made Me Better in Business

How Racing Made Me Better in Business

I remember the days of packing up the car the night before a track event, then waking up before the birds and heading down to Homestead-Miami Speedway.  The smell of high octane fuel, the sound from unrestricted exhausts, and the sight of the most beautiful...

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