digital marketing consulting services

Why Your Business Needs Digital Marketing Consulting

The world of digital marketing changes all the time. Every five minutes there seems to be a new trend. And, unfortunately, working out what you should pursue isn't easy. In fact, it's downright confusing. That's where digital marketing consulting comes in handy....
web design Boca Raton

Top 5 Reasons to Hire a Professional Web Design Company in Boca Raton

If you’re an entrepreneur or business owner in Boca Raton who wants to improve your online presence, almost every answer will include having a website, because it’s your digital storefront. It’s where people can find you, whether you sell offline or online. Your...
SEO Tips for Small Business - A Guide to Get More Customers With Search Engine Optimization

SEO Tips for Small Business – A Guide to Get More Customers With Search Engine Optimization

In a world where technology is constantly changing, it's important for small businesses to keep up with the latest trends to stay competitive. One of the most important trends for small businesses to focus on is search engine optimization (SEO). SEO helps businesses...
Boca Raton marketing agency

7 Tips on How to Choose the Right Boca Raton SEO Company

If you're looking for an SEO agency in Boca Raton, it can be difficult to know who to trust. After all, there are a lot of Boca Raton SEO companies out there that claim to be the best. How can you be sure that you're making the right decision? In this article we'll...
ppc campaign management

Common PPC Campaign Management Mistakes You Should Avoid at All Costs

Pay per click (PPC) advertising can be a major boon for any business. For example, there’s a 50% higher chance of PPC visitors making a purchase versus organic traffic. Clearly, running these ads doesn’t deliver any old traffic to your site. It sends high-converting...

Google to Give Secure Websites a Rank Boost

Back in August 2014, Google announced that they would start testing using secure websites (those designated by “HTTPS”, rather than just “HTTP”) as a ranking signal. How does one go about making their website “secure”?  Simple; you buy and install an SSL Certificate...

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What is PPC?

What is PPC?

Google Paperclip Marketing & Advertising The Mythical Modality Explained PPC = Pay Per Click, NOT Paperclip Advertising  What is PPC and what can I do with it? PPC stands for Pay Per Click, not paper clip, pay per clip, or paperclip advertising.  Chances...

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