
How Facebook is Stealing YouTube’s Glory in Video Marketing
There is no doubt that video marketing is dominating the eCommerce world. I have been in the digital marketing industry for over 6 years and I have witnessed how a one compelling, viral video is enough to do wonders to our business. Its powerful combination of texts,...

Common Social Media Mistakes Made by Social Media Managers
With the success of social networking sites, most of the business enterprises are using them as a marketing tool. The importance of these social platforms has increased in the past few years and there has been an increase in the services and benefits offered by these...

The Most important Component For a Local Marketing Strategy
Last week I was reading a 1 year-old article that had enough relevant information to warrant being brought back to life in 2015. The author, Adam Stetzer of Searchenginewatch.com gave a grim warning to local and small business owners in regards to the “SEO hype”....

The Importance of Understanding Website Metrics
I was going through some older articles I had written and I came across one I wrote while working for the marketing research firm, Marketing Experiments (owned by MEC Labs). Though I had written this article 8 years ago, I was surprised how much of it still applies...
Google to Give Secure Websites a Rank Boost
Back in August 2014, Google announced that they would start testing using secure websites (those designated by “HTTPS”, rather than just “HTTP”) as a ranking signal. How does one go about making their website “secure”? Simple; you buy and install an SSL Certificate...

What is PPC?
Google Paperclip Marketing & Advertising The Mythical Modality Explained PPC = Pay Per Click, NOT Paperclip Advertising What is PPC and what can I do with it? PPC stands for Pay Per Click, not paper clip, pay per clip, or paperclip advertising. Chances...