ppc campaign management

Common PPC Campaign Management Mistakes You Should Avoid at All Costs

Pay per click (PPC) advertising can be a major boon for any business. For example, there’s a 50% higher chance of PPC visitors making a purchase versus organic traffic. Clearly, running these ads doesn’t deliver any old traffic to your site. It sends high-converting...
How to Obtain a Paycheck Protection Program Loan and Have it Forgiven

How to Obtain a Paycheck Protection Program Loan and Have it Forgiven

Things are moving quickly during this COVID-19 crisis, and banks are scrambling to put together a system to accommodate the massive demand from small business owners trying to get financial assistance. Some of our clients, like many other SMBs, have either been forced...
COVID-19 Google Ad Credits

Google Pledges $340 Million to Support SMBs Through COVID-19 Crisis

Google's CEO, Sundar Pichai, announced that Google will pitch in to help small businesses through the COVID-19 crisis and its dramatic impact on the economy. Pichai stated in a recent article; "as the Coronavirus outbreak continues to worsen around the world, it's...
How To Boost Your Local SEO Rankings

How To Boost Your Local SEO Rankings

Businesses make $2 for every $1 invested in local search marketing. A local search engine optimization (SEO) strategy will help your website appear in front of more local customers. Boosting your brand visibility will help you attract more people to your site. Then,...
Law Firm SEO - SEO tactics for lawyers and attorneys

Law Firm SEO: 7 Tried & True SEO Tactics for Attorneys

Depending on your law firm’s area of practice and geographical location, the field can sometimes be extremely competitive. This is especially true with personal injury attorneys, and bankruptcy attorneys, particularly in large metro areas. If you are an attorney, and...

Google to Give Secure Websites a Rank Boost

Back in August 2014, Google announced that they would start testing using secure websites (those designated by “HTTPS”, rather than just “HTTP”) as a ranking signal. How does one go about making their website “secure”?  Simple; you buy and install an SSL Certificate...

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What is PPC?

What is PPC?

Google Paperclip Marketing & Advertising The Mythical Modality Explained PPC = Pay Per Click, NOT Paperclip Advertising  What is PPC and what can I do with it? PPC stands for Pay Per Click, not paper clip, pay per clip, or paperclip advertising.  Chances...

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