ppc campaign management

Common PPC Campaign Management Mistakes You Should Avoid at All Costs

Pay per click (PPC) advertising can be a major boon for any business. For example, there’s a 50% higher chance of PPC visitors making a purchase versus organic traffic. Clearly, running these ads doesn’t deliver any old traffic to your site. It sends high-converting...
How to Obtain a Paycheck Protection Program Loan and Have it Forgiven

How to Obtain a Paycheck Protection Program Loan and Have it Forgiven

Things are moving quickly during this COVID-19 crisis, and banks are scrambling to put together a system to accommodate the massive demand from small business owners trying to get financial assistance. Some of our clients, like many other SMBs, have either been forced...
COVID-19 Google Ad Credits

Google Pledges $340 Million to Support SMBs Through COVID-19 Crisis

Google's CEO, Sundar Pichai, announced that Google will pitch in to help small businesses through the COVID-19 crisis and its dramatic impact on the economy. Pichai stated in a recent article; "as the Coronavirus outbreak continues to worsen around the world, it's...
How To Boost Your Local SEO Rankings

How To Boost Your Local SEO Rankings

Businesses make $2 for every $1 invested in local search marketing. A local search engine optimization (SEO) strategy will help your website appear in front of more local customers. Boosting your brand visibility will help you attract more people to your site. Then,...
Law Firm SEO - SEO tactics for lawyers and attorneys

Law Firm SEO: 7 Tried & True SEO Tactics for Attorneys

Depending on your law firm’s area of practice and geographical location, the field can sometimes be extremely competitive. This is especially true with personal injury attorneys, and bankruptcy attorneys, particularly in large metro areas. If you are an attorney, and...
How To Become an Email Marketing Expert

How To Become an Email Marketing Expert

Let's talk about the pillars of online marketing, specifically one: email marketing strategies and why they are so essential. Email is one of the best channels to communicate thanks to its familiarity, universality and flexibility. But frequently marketers...

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How Racing Made Me Better in Business

How Racing Made Me Better in Business

I remember the days of packing up the car the night before a track event, then waking up before the birds and heading down to Homestead-Miami Speedway.  The smell of high octane fuel, the sound from unrestricted exhausts, and the sight of the most beautiful...

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Confessions of a Marketing Consultant

Confessions of a Marketing Consultant

Confessions of a Marketing Consultant I am burdened. My wife asks me, “what’s wrong?” I am perplexed by my clients, I tell her. Don’t get me wrong, if it weren’t for them I would be out of business. The problem, you see, is that my big marketing...

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4 Effective Methods for Digital Business Networking

4 Effective Methods for Digital Business Networking

The world of business can be a daunting place, and for many of us, Sales is possibly the most daunting aspect, regardless of how much of a necessity. So, for those of us who need a little help in this area, we are going to take a look at some cold networking...

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