local business & local marketing

The Most important Component For a Local Marketing Strategy

Last week I was reading a 1 year-old article that had enough relevant information to warrant being brought back to life in 2015. The author, Adam Stetzer of Searchenginewatch.com gave a grim warning to local and small business owners in regards to the “SEO hype”....
how local business can dominate local SEO

How Local Businesses Can Dominate Local Search

Local businesses have tools readily available to them that will help them rank higher in natural search – local search, that is. Unfortunately most small business owners are too busy running their business to attend to these (very important) matters. Take a...
Private School Marketing Consultant

Private School Marketing – an Essential Investment

Former GE executive Beth Comstock put it best: “Marketing’s job is never done, it’s about perpetual motion”. The same can be said about private school marketing, or the marketing systems used to promote value of and increase enrollment in private schools. Many private...

Google to Give Secure Websites a Rank Boost

Back in August 2014, Google announced that they would start testing using secure websites (those designated by “HTTPS”, rather than just “HTTP”) as a ranking signal. How does one go about making their website “secure”?  Simple; you buy and install an SSL Certificate...

Google to Give Secure Websites a Rank Boost

Back in August 2014, Google announced that they would start testing using secure websites (those designated by “HTTPS”, rather than just “HTTP”) as a ranking signal. How does one go about making their website “secure”?  Simple; you buy and install an SSL Certificate...

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