Law Firm SEO - SEO tactics for lawyers and attorneys

Law Firm SEO: 7 Tried & True SEO Tactics for Attorneys

Depending on your law firm’s area of practice and geographical location, the field can sometimes be extremely competitive. This is especially true with personal injury attorneys, and bankruptcy attorneys, particularly in large metro areas. If you are an attorney,...
how to recover from the Google Medic Update

How To Recover From The Google Medic Update

What Is The Google Medic Update? On August 1st, 2018 Google rolled out a new core update to their search ranking algorithm, dubbed by the SEO community as The “Google Medic Update”. This was a BIG update, and likely the biggest change we've seen in SERPs since...
understanding customer LTV and CAC

Understanding Your Customer Lifetime Value and Acquisition Cost

When it comes to marketing for a small to medium business, you need to think about more than just the visibility or reach potential of any strategy. Your campaign needs to be cost-effective and efficient, ensuring you get a good return on investment. In order to...
Private School Marketing Consultant

Private School Marketing – an Essential Investment

Former GE executive Beth Comstock put it best: “Marketing’s job is never done, it’s about perpetual motion”. The same can be said about private school marketing, or the marketing systems used to promote value of and increase enrollment in private schools. Many...
How Much Does it Cost to Hire a Marketing Consultant, and what are their hourly rates?

How Much Should You Pay For A Marketing Consultant?

Depending on what your business goals are, hiring a marketing consultant is typically a good choice, but how do you place a value on him or her? How involved will they be? The old adage, “you get what you pay for” is true, no matter if you’re...
4 Effective Methods for Digital Business Networking

4 Effective Methods for Digital Business Networking

The world of business can be a daunting place, and for many of us, Sales is possibly the most daunting aspect, regardless of how much of a necessity. So, for those of us who need a little help in this area, we are going to take a look at some cold networking...

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