Video marketing - Facebook versus YouTube

How Facebook is Stealing YouTube’s Glory in Video Marketing

There is no doubt that video marketing is dominating the eCommerce world. I have been in the digital marketing industry for over 6 years and I have witnessed how a one compelling, viral video is enough to do wonders to our business. Its powerful combination of texts,...
reputation management agency

Why User-Generated Content Is Crucial for Your Company’s Online Reputation

It’s already well known that online ratings and reviews are extremely influential when it comes to making purchase decisions. In fact, a recent study found that user-generated content influences 90% of shoppers’ purchase decisions. While many companies might...
Google Paperclip marketing & advertising

What is PPC?

Google Paperclip Marketing & Advertising The Mythical Modality Explained PPC = Pay Per Click, NOT Paperclip Advertising  What is PPC and what can I do with it? PPC stands for Pay Per Click, not paper clip, pay per clip, or paperclip advertising.  Chances...
confessions of a marketing consultant

Confessions of a Marketing Consultant

Confessions of a Marketing Consultant I am burdened. My wife asks me, “what’s wrong?” I am perplexed by my clients, I tell her. Don’t get me wrong, if it weren’t for them I would be out of business. The problem, you see, is that my big marketing...

Google to Give Secure Websites a Rank Boost

Back in August 2014, Google announced that they would start testing using secure websites (those designated by “HTTPS”, rather than just “HTTP”) as a ranking signal. How does one go about making their website “secure”?  Simple; you buy and install an SSL Certificate...

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