reputation management agency

Why User-Generated Content Is Crucial for Your Company’s Online Reputation

It’s already well known that online ratings and reviews are extremely influential when it comes to making purchase decisions. In fact, a recent study found that user-generated content influences 90% of shoppers’ purchase decisions. While many companies might...
data analytical tools & business analytical tools

The Importance of Understanding Website Metrics

I was going through some older articles I had written and I came across one I wrote while working for the marketing research firm, Marketing Experiments (owned by MEC Labs). Though I had written this article 8 years ago, I was surprised how much of it still applies...
business networking

4 Effective Methods for Digital Business Networking

The world of business can be a daunting place, and for many of us, Sales is possibly the most daunting aspect, regardless of how much of a necessity. So, for those of us who need a little help in this area, we are going to take a look at some cold networking...
confessions of a marketing consultant

Confessions of a Marketing Consultant

Confessions of a Marketing Consultant I am burdened. My wife asks me, “what’s wrong?” I am perplexed by my clients, I tell her. Don’t get me wrong, if it weren’t for them I would be out of business. The problem, you see, is that my big marketing...

Google to Give Secure Websites a Rank Boost

Back in August 2014, Google announced that they would start testing using secure websites (those designated by “HTTPS”, rather than just “HTTP”) as a ranking signal. How does one go about making their website “secure”?  Simple; you buy and install an SSL Certificate...

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