Awesome New Marketing Ideas for Small Business That Work in 2019

Private School Marketing – an Essential Investment

Former GE executive Beth Comstock put it best: “Marketing’s job is never done, it’s about perpetual motion”. The same can be said about private school marketing, or the marketing systems used to promote value of and increase enrollment in private schools. Many private...

data analytical tools & business analytical tools

The Importance of Understanding Website Metrics

I was going through some older articles I had written and I came across one I wrote while working for the marketing research firm, Marketing Experiments (owned by MEC Labs). Though I had written this article 8 years ago, I was surprised how much of it still applies...

Understanding Your Customer Lifetime Value and Acquisition Cost

When it comes to marketing for a small to medium business, you need to think about more than just the visibility or reach potential of any strategy. Your campaign needs to be cost-effective and efficient, ensuring you get a good return on investment. In order to...

What is PPC?

Google Paperclip Marketing & Advertising The Mythical Modality Explained PPC = Pay Per Click, NOT Paperclip Advertising What is PPC and what can I do with it? PPC stands for Pay Per Click, not paper clip, pay per clip, or paperclip advertising. Chances...

How To Recover From The Google Medic Update

by Carlos A. Espitia | Mar 1, 2019

What Is The Google Medic Update? On August 1st, 2018 Google rolled out a new core update to their search ranking algorithm, dubbed by the SEO community as The “Google Medic Update”. This was a BIG update, and likely the biggest change we've seen in SERPs since the...

Understanding Your Customer Lifetime Value and Acquisition Cost

by Carlos A. Espitia | Feb 1, 2019

Private School Marketing – an Essential Investment

by Dr. Arnaud Prevot | Jan 2, 2019

How Much Should You Pay For A Marketing Consultant?

by Carlos A. Espitia | Dec 1, 2018

Depending on what your business goals are, hiring a marketing consultant is typically a good choice, but how do you place a value on him or her? How involved will they be? The old adage, “you get what you pay for” is true, no matter if you’re...

What Should Your Marketing Budget Be?

by David Morton | Nov 1, 2018

The key to success in any business is an effective marketing strategy. Marketing is necessary to informing customers about your company, and persuading them to make a purchase. No matter how high the quality of your product or service is, you will not be...

How To Become an Email Marketing Expert

by Pilar Blanco | Oct 1, 2018

Let's talk about the pillars of online marketing, specifically one: email marketing strategies and why they are so essential. Email is one of the best channels to communicate thanks to its familiarity, universality and flexibility. But frequently marketers...

How Racing Made Me Better in Business

by Carlos A. Espitia | Sep 1, 2018

I remember the days of packing up the car the night before a track event, then waking up before the birds and heading down to Homestead-Miami Speedway. The smell of high octane fuel, the sound from unrestricted exhausts, and the sight of the most beautiful...

How Marketing Makes You Better at Dating (Dating for Dummies)

by Carlos A. Espitia | Aug 1, 2018

I was going through old client documents on my computer when I came across an article I had written over 10 years ago. As a young & single marketing research analyst, I became enamored with the idea that I could apply marketing principles to my (then)...

Confessions of a Marketing Consultant

by Carlos A. Espitia | Jul 1, 2018

Confessions of a Marketing Consultant I am burdened. My wife asks me, “what’s wrong?” I am perplexed by my clients, I tell her. Don’t get me wrong, if it weren’t for them I would be out of business. The problem, you see, is that my big marketing...

Why User-Generated Content Is Crucial for Your Company’s Online Reputation

by Carlos A. Espitia | Aug 8, 2017

It’s already well known that online ratings and reviews are extremely influential when it comes to making purchase decisions. In fact, a recent study found that user-generated content influences 90% of shoppers’ purchase decisions. While many companies might...

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Google Rating

5.0

CAE Marketing & Consulting, Inc.

Sebastian Angel

15:58 21 Jun 19

I felt as if I was in a downward spiral with my online business and a lot of the marketing techniques that go into this confuses me a ton. I contacted CAE marketing at which point the team walked me through the process of getting my business going. I was taken back by how knowledgeable the team was ( I learned a lot in the process !). Compared to other agencies , there is no comparison. Eternally grateful customer here.read more

ML Financial Group

12:05 07 Jun 19

CAE Marketing’s knowledge of local SEO is evident from the results they get their clients and from their contribution to the Delray Beach Chamber of Commerce through marketing presentations and classes. I was impressed by the breadth and depth of the digital marketing topics they cover, particularly local SEO.read more

Eric Chase

19:53 29 May 19

I highly recommend CAE Marketing. Carlos and his team have done great job with my Google Adds. I could not be anymore happier with what they have done for my company.read more

Frank Cole

12:41 22 Feb 19

I am so thankful for the positive results that Carlos has helped achieve for my business. He not only has a deep understanding of the "dark arts" of SEO but is always able and willing to answer my often unrelated questions usually in just a few minutes.read more

Kim Knapp

21:49 21 Feb 19

This company knows their industry!$! Our phones are ringing more than ever because of Carlos and his expert team's labor of love. CAE has both the SEO insider knowledge and the passion for helping their clients succeed. I have worked with other companies and there's no comparison. Btw, I'm a internet marketing novice and Carlos and his team happily help me understand the process to fully enjoy our online business growth. 26 years and getting better everyday!.. Thank you CAE Marketing & Consulting.read more

Foothill Sanitary

17:08 22 Feb 18

Hands down the best company to work with. They have done so much to help promote our company. Highly recommend their services to all!!

Jennifer Kaczor

17:47 26 Jan 18

Great people to work with! I highly recommend them. :)

Debra Somerville

21:48 09 Jan 18

Carlos Espitia spoke at the Delray Chamber this morning at our monthly Foundations meeting. This was the first of 3 seminars he will be presenting. This one was called Optimizing Your Google My Business Listing. The next will be held on Feb.13 - How to Rank Higher in Maps & Local Search then March 30 - How to Structure your Website Correctly & Rank in Google Maps. I found Mr Espitia's talk to be highly informative & I have already implemented some of his recommendations! I highly recommend checking it out at the Chamber!read more

Nancy Reagan

14:12 09 Jan 18

Great presentation today at the Delray Beach Chamber of Commerce. Loved your focus on our small businesses! Thank you so much!!

Jimmy Trebell

22:29 02 Dec 17

These guys are ALL about planing and executing marketing strategies. Getting the foundation of the project and the makings of the marketing strategy took some time, but... it was well worth the wait. Once they fired up our marketing campaigns, we started to see conversion rates, traffic, and profits increase almost immediately. I highly highly highly recommend them to anyone with a business that's serious about growing.read more

Jim Tarpey

14:26 15 Sep 17

You have to see their marketing dashboard! Everything that's happening with your marketing campaigns in one screen. CAE Marketing is as transparent as agencies come. Nothing hidden, everything is there for you to see. You won't get that elsewhere. We know, we've gone through at least 10 marketing agencies.read more

David Johns

17:48 06 Sep 17

They're not the cheapest, but they are very effective. If you want results, this is the marketing agency to go with. They're worth every penny.

Vanessa Smith

16:31 29 Aug 17

Hands down top-notch company. I've worked with other marketing agencies in the past, but none of them match the level of expertise and knowledge these guys posses.read more

Aj Taleon

16:30 28 Aug 17

Working with CAE is truly remarkable! This company definitely knows their stuff. When it comes to SEO, PPC, and CRO, there are very few marketing agencies that match their knowledge and professionalism. You won’t be disappointed.read more

Jacob Readinger

21:48 10 Aug 17

I have been working with CAE for a couple years now, and they are by far the most knowledgeable and forward-thinking marketing company I've ever done business with. They are focused on real revenue growth not just getting some search term to some position without any backing strategy. Highly recommend CAE to any organization serious about investing in their long-term growth.read more

Joy Arandia

13:23 01 Jun 17

What a great team!Full of heart! CAE Marketing is a great company to work with. Professionalism is at the top level.;)

Foam Factory

18:31 29 Apr 17

It has been a great experience working with cae marketing! Signed on last year for a month-to-month plan (no contracts) and they have really done great for us. We’d been thru 3 SEO agencies before them, but have never seen much results. Our traffic has def increased because of what they have done. So I'm happy to give them 5 stars here! Great team.read more

Tejas Shah

07:26 26 Apr 17

We have been doing business with CAE Marketing for about a year now. Excellent communication and customer satisfaction.

Marlene Yero

20:02 25 Apr 17

After spending enormous amounts of money with poor results, we switched to CAE Marketing and it has proven to be the best business decision we could have ever made!. CAE's marketing team drastically increased our conversion rate in a very short period of time helping to remarkably increase our sales. They are experts in their field and true professionals who take the time to educate their customers, something our previous company never did. With the click of a key we are able to watch our progress at any time in our own CAE Dashboard. We are beyond pleased with their performance and consider them a long term business partner whom we look forward to growing with. Thank you Carlos and the CAE Team for your outstanding work!!read more

Bibi S.

14:52 21 Apr 17

Their understanding of CRO and how to maximize lead generation was very impressive. We are already on our way to triple-digit gains!

ArmorTech Powder Coating, Inc.

14:17 21 Apr 17

Absolutely FANTASTIC company to work with. As a local business we have been working with CAE for over 6 years. In that time frame our sales have more than doubled. CAE was able to find opportunities in our market that we were not aware of.read more

Goce V.

22:23 19 Apr 17

CAE Marketing's knowledge in social media is superb! They have managed all our social media platforms (and grown them) successfully. We couldn't be happier.read more

Sanjida Jessi

22:18 19 Apr 17

I am really grateful to CAE Marketing team, they increased our conversion rate huge within a short time. They are real professionals and they know how to boost up a business.read more

Faisal Mustafa

22:09 19 Apr 17

We have been working with CAE Marketing for about a year. It's been a pleasure working with true marketing professionals.

Nadia Tyson

16:27 16 Apr 17

Wonderful people to work with. Kind, honest and genuine!

See All Reviews

Private School Marketing – an Essential Investment

The Importance of Understanding Website Metrics

Understanding Your Customer Lifetime Value and Acquisition Cost

What is PPC?

How To Recover From The Google Medic Update

Understanding Your Customer Lifetime Value and Acquisition Cost

Private School Marketing – an Essential Investment

How Much Should You Pay For A Marketing Consultant?

What Should Your Marketing Budget Be?

How To Become an Email Marketing Expert

How Racing Made Me Better in Business

How Marketing Makes You Better at Dating (Dating for Dummies)

Confessions of a Marketing Consultant

Why User-Generated Content Is Crucial for Your Company’s Online Reputation

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