Google Local SEO 3-Pack Update

How Reviews Help Boost Your Local SEO in 2017

For several years we have been stressing to our clients the importance of reviews. Reviews provide social proof that a company is (or is not) recommended by others. Google makes it clear that reviews are important and it prominently displays those little...
social media mistakes

Common Social Media Mistakes Made by Social Media Managers

With the success of social networking sites, most of the business enterprises are using them as a marketing tool. The importance of these social platforms has increased in the past few years and there has been an increase in the services and benefits offered by these...
YouTube Merchandizing

YouTube Merchandise: Creative Ideas to Jazz Up Your Channel

YouTube can be a fantastic tool to promote your merchandise - OK, that's probably not news to you. What may be more headline-worthy is how exactly you can use YouTube to make money for your brand, which is what you're probably actually interested in. There...

Google to Give Secure Websites a Rank Boost

Back in August 2014, Google announced that they would start testing using secure websites (those designated by “HTTPS”, rather than just “HTTP”) as a ranking signal. How does one go about making their website “secure”?  Simple; you buy and install an SSL Certificate...
How To Recover From The Google Medic Update

How To Recover From The Google Medic Update

What Is The Google Medic Update? On August 1st, 2018 Google rolled out a new core update to their search ranking algorithm, dubbed by the SEO community as The “Google Medic Update”. This was a BIG update, and likely the biggest change we've seen in SERPs since the...

read more
What Should Your Marketing Budget Be?

What Should Your Marketing Budget Be?

The key to success in any business is an effective marketing strategy. Marketing is necessary to informing customers about your company, and persuading them to make a purchase. No matter how high the quality of your product or service is, you will not be...

read more
How To Become an Email Marketing Expert

How To Become an Email Marketing Expert

Let's talk about the pillars of online marketing, specifically one: email marketing strategies and why they are so essential. Email is one of the best channels to communicate thanks to its familiarity, universality and flexibility. But frequently marketers...

read more
How Racing Made Me Better in Business

How Racing Made Me Better in Business

I remember the days of packing up the car the night before a track event, then waking up before the birds and heading down to Homestead-Miami Speedway.  The smell of high octane fuel, the sound from unrestricted exhausts, and the sight of the most beautiful...

read more
Confessions of a Marketing Consultant

Confessions of a Marketing Consultant

Confessions of a Marketing Consultant I am burdened. My wife asks me, “what’s wrong?” I am perplexed by my clients, I tell her. Don’t get me wrong, if it weren’t for them I would be out of business. The problem, you see, is that my big marketing...

read more

Pin It on Pinterest

GIVEAWAY!
Win A Keyword Tracking & Marketing Dashboard Subscription!

EVERY month we are giving away a FREE 3-month subscription to our Keyword Tracking & Marketing Dashboard! But... you can't win if you don't sign up.

Awesome! You're almost done. Now confirm your email and you're set!