Common PPC Campaign Management Mistakes You Should Avoid at All Costs
Pay per click (PPC) advertising can be a major boon for any business. For example, there’s a 50% higher chance of PPC visitors making a purchase versus organic traffic. Clearly, running these ads doesn’t deliver any old traffic to your site. It sends high-converting...
How to Obtain a Paycheck Protection Program Loan and Have it Forgiven
Things are moving quickly during this COVID-19 crisis, and banks are scrambling to put together a system to accommodate the massive demand from small business owners trying to get financial assistance. Some of our clients, like many other SMBs, have either been forced...
Google Pledges $340 Million to Support SMBs Through COVID-19 Crisis
Google's CEO, Sundar Pichai, announced that Google will pitch in to help small businesses through the COVID-19 crisis and its dramatic impact on the economy. Pichai stated in a recent article; "as the Coronavirus outbreak continues to worsen around the world, it's...
How To Boost Your Local SEO Rankings
Businesses make $2 for every $1 invested in local search marketing. A local search engine optimization (SEO) strategy will help your website appear in front of more local customers. Boosting your brand visibility will help you attract more people to your site. Then,...
Law Firm SEO: 7 Tried & True SEO Tactics for Attorneys
Depending on your law firm’s area of practice and geographical location, the field can sometimes be extremely competitive. This is especially true with personal injury attorneys, and bankruptcy attorneys, particularly in large metro areas. If you are an attorney, and...
How To Recover From The Google Medic Update
What Is The Google Medic Update? On August 1st, 2018 Google rolled out a new core update to their search ranking algorithm, dubbed by the SEO community as The “Google Medic Update”. This was a BIG update, and likely the biggest change we've seen in SERPs since the...
Understanding Your Customer Lifetime Value and Acquisition Cost
When it comes to marketing for a small to medium business, you need to think about more than just the visibility or reach potential of any strategy. Your campaign needs to be cost-effective and efficient, ensuring you get a good return on investment. In order to...
Private School Marketing – an Essential Investment
Former GE executive Beth Comstock put it best: “Marketing’s job is never done, it’s about perpetual motion”. The same can be said about private school marketing, or the marketing systems used to promote value of and increase enrollment in private schools. Many private...
How Much Should You Pay For A Marketing Consultant?
Depending on what your business goals are, hiring a marketing consultant is typically a good choice, but how do you place a value on him or her? How involved will they be? The old adage, “you get what you pay for” is true, no matter if you’re...
What Should Your Marketing Budget Be?
The key to success in any business is an effective marketing strategy. Marketing is necessary to informing customers about your company, and persuading them to make a purchase. No matter how high the quality of your product or service is, you will not be...
Recent Articles
Common PPC Campaign Management Mistakes You Should Avoid at All Costs- How to Obtain a Paycheck Protection Program Loan and Have it Forgiven
- Google Pledges $340 Million to Support SMBs Through COVID-19 Crisis
- How To Boost Your Local SEO Rankings
- Law Firm SEO: 7 Tried & True SEO Tactics for Attorneys
- How To Recover From The Google Medic Update
- Understanding Your Customer Lifetime Value and Acquisition Cost
