Law Firm SEO: 7 Tried & True SEO Tactics for Attorneys
Depending on your law firm’s area of practice and geographical location, the field can sometimes be extremely competitive. This is especially true with personal injury attorneys, and bankruptcy attorneys, particularly in large metro areas. If you are an attorney, and...
How To Recover From The Google Medic Update
What Is The Google Medic Update? On August 1st, 2018 Google rolled out a new core update to their search ranking algorithm, dubbed by the SEO community as The “Google Medic Update”. This was a BIG update, and likely the biggest change we've seen in SERPs since the...
Understanding Your Customer Lifetime Value and Acquisition Cost
When it comes to marketing for a small to medium business, you need to think about more than just the visibility or reach potential of any strategy. Your campaign needs to be cost-effective and efficient, ensuring you get a good return on investment. In order to...
Private School Marketing – an Essential Investment
Former GE executive Beth Comstock put it best: “Marketing’s job is never done, it’s about perpetual motion”. The same can be said about private school marketing, or the marketing systems used to promote value of and increase enrollment in private schools. Many private...
How Much Should You Pay For A Marketing Consultant?
Depending on what your business goals are, hiring a marketing consultant is typically a good choice, but how do you place a value on him or her? How involved will they be? The old adage, “you get what you pay for” is true, no matter if you’re...
What Should Your Marketing Budget Be?
The key to success in any business is an effective marketing strategy. Marketing is necessary to informing customers about your company, and persuading them to make a purchase. No matter how high the quality of your product or service is, you will not be...
How To Become an Email Marketing Expert
Let's talk about the pillars of online marketing, specifically one: email marketing strategies and why they are so essential. Email is one of the best channels to communicate thanks to its familiarity, universality and flexibility. But frequently marketers...
How Racing Made Me Better in Business
I remember the days of packing up the car the night before a track event, then waking up before the birds and heading down to Homestead-Miami Speedway. The smell of high octane fuel, the sound from unrestricted exhausts, and the sight of the most beautiful...
How Marketing Makes You Better at Dating (Dating for Dummies)
I was going through old client documents on my computer when I came across an article I had written over 10 years ago. As a young & single marketing research analyst, I became enamored with the idea that I could apply marketing principles to my (then)...
Confessions of a Marketing Consultant
Confessions of a Marketing Consultant I am burdened. My wife asks me, “what’s wrong?” I am perplexed by my clients, I tell her. Don’t get me wrong, if it weren’t for them I would be out of business. The problem, you see, is that my big marketing...
Recent Articles
Law Firm SEO: 7 Tried & True SEO Tactics for Attorneys- How To Recover From The Google Medic Update
- Understanding Your Customer Lifetime Value and Acquisition Cost
- Private School Marketing – an Essential Investment
- How Much Should You Pay For A Marketing Consultant?
- What Should Your Marketing Budget Be?
- How To Become an Email Marketing Expert
