About CAE Marketing & Consulting

a South Florida Digital Marketing Consulting Firm and SEO Agency

The ultimate
marketing consulting firm

We are a South Florida digital marketing consulting firm and SEO agency with over 15 years of professional Internet marketing experience.  Our mission is to help entrepreneurs & businesses owners achieve the level of success they always dreamed of.  We believe in the small business and we’re here to help them through proper systems integration and management, coupled with nearly 2 decades of digital marketing expertise.  Whether it is SEO, PPC management, conversion rate optimization, content management, social media, or optimizing day-to-day operations, we will work closely with you to streamline your business and make it extremely profitable.

South Florida SEO Company

Our Obsession with Data & A/B Testing

We’ve been A/B testing campaigns since 2005. We’ve tested everything from landing pages, subscription/purchase paths, and email subject lines, to offers shipping hurdles. We’re fanatical about data, but more importantly, allowing the data to guide us.


The Art of Optimization

We’ve had our hands on major projects, from Evander Holyfield’s website to optimizing the online subscription path for The New York Times, which we managed to attain a 1,158% lift in subscriptions!  Through the years we’ve learned that there’s always more profits to squeeze out from campaigns. Conversion rate optimization is a huge component of this, and we are experts at it.

Our Roots

CAE Marketing was started on April 16, 2003, by Carlos A. Espitia, shortly after meeting optimization extraordinaire, Jimmy Ellis. The two worked on major projects involving The New York Times, Reuters, Encyclopedia Britannica, and The Street among many more. The small marketing firm started as a part-time venture with only a few clients.  The two also learned early in their career the importance of testing, then testing again, and allowing the data to be their guide, not their instinct.

digital marketing split testing

Meet Your Marketing & Consulting Team

Carlos A. Espitia

Carlos A. Espitia

Founder & CEO

Carlos brings 16 years of professional digital marketing experience and a wide range of clients across many industries. Carlos has achieved massive results for his clients over the years, and he is heavily sought after for his consulting services. more…

Jimmy Ellis

Jimmy Ellis

Marketing Consultant

Jimmy is a 17 year marketing expert with a focus on conversion rate optimization. Jimmy oversees multiple e-commerce companies while doing optimization and marketing management. He has significantly grown every company he works with. more…

David Morton

David Morton

Startup Business Consultant

Dave has made a name for himself by helping to start up new companies, primarily within the biotech S.T.E.M. industry. Dave is an expert in hiring and training sales teams, establishing global distribution channels and developing business plans. more…

Sandra Alandete

Sandra Alandete

Director of Operations, Latin America

Sandra brings a vast education and experience in business development, particularly in Latin America. Sandra’s expertise in communication and networking has enabled her to carve out a niche for CAE Marketing within Latin America.

Jacob Readinger

Jacob Readinger

Senior Developer

Jacob brings 15 years of web development to the team. His expertise encompasses HTML 5 and Javascript  development, custom mobile apps and WordPress websites, using PHP and mySQL to create database-driven e-commerce sites.

Rhea Ruga

Rhea Ruga

Social Media Manager

Rhea has managed hundreds of social media accounts and has launched thousands of social media campaigns singe-handed. She is an expert in social media communications and managing interactions with prospects & clients alike.

Why You Should Hire Us

  • Proven success track record
  • We believe in being transparent with our clients. Our clients have total access to our campaigns, their data, and tracking reports.
  • Exclusivity – we manage only a handful of clients at a time, allowing us to give each of our clients:
    • Personalized focus
    • True intimate working knowledge of your business and customized solutions
  • We believe in small businesses – we truly want to see each of our clients succeed.
  • All-in-one business & marketing team working for you
  • 15+ years experience in business management, operations, marketing, research, and data analysis
  • Exceptional tools and ideas – Having the right tools for the job is important for effective and efficient execution of your plan. Having great ideas is crucial for the growth of your business.

veteran-owned business

Ready to get started? Want to see your business flourish?
Contact us to find out how we may be able to work together.


"Nothing but professionalism and dedication from these guys. Down to earth with a no-nonsense approach. They are truly here to help the small business owners through their expertise in digital marketing."

CAE Marketing & Consulting reviews - Bob Palcher Bob Palcher CEO, Dealer Solutions, Inc.  


"CAE Marketing has helped our business by making us more aware of the statistics in order to formulate our decision making for our marketing mix. He has a very good understanding of how business works and the details that go along with it."

CAE Marketing & Consulting Reviews - Gene FriedmanGene Friedman CEO, Infinity Exhibits  


"Whenever I communicated with Carlos, it was like talking with a friend who cared about my business. More importantly, he cared about my invested interest in my project, and that in turn inspired me even more."

CAE Marketing & Consulting, Inc Reviews - Diane JellenDiane Jellen Award-Winning Author  


"When Carlos formed CAE Marketing I knew it would be a success. His drive, determination and work ethic are unmatched. 10 years later, we are still working with them."

CAE Marketing Reviews - Tom PearsonTom Pearson CEO, Trynix Systems Group, LLC  


"CAE Marketing managed to place us on the first page of Google for several keywords specific to our industry. Prior to this we were nowhere to be found on search engines. Going on 6 years working together and we couldn’t be happier."

CAE Marketing & Consulting Reviews - Phil HorelickPhil Horelick Owner, ArmorTech Powder Coatings, Inc.  


"The phrase “Well done good and faithful servant” kept coming to mind. I think it applies to you and your group that put together this campaign and video in order to help these terminally-ill kids."

CAE Marketing & Consulting Reviews - Stephen ZoellerStephen C. Zoeller Chaplain & Founder of Zoeller Motorsports Ministries  


"What can I say about Charlie, other than it has been a fantastic opportunity to work with him and his company. His care and devotion for our small company continue to blow me away. Not only did he help us through a struggling economy, but now we are truly thriving."

CAE Marketing & Consulting Reviews - PedroPedro Schambon Owner My Father's Farm  


Our Clients

We have worked with small and large companies alike.
Our passion for results is always the same.

business marketing & consulting
ArmorTech Powder Coating - a CAE Marketing & Consulting client
Marketing for small business by CAE Marketing & Consulting, Inc.
Marketing for small business by CAE Marketing & Consulting, Inc.

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