From Google to Bing to DuckDuckGo, there are dozens of search engines that you can use to find and access content. In fact, 68% of all online experiences start with a search engine!
If you’re a business looking to boost your content, it’s important to know the different types of SEO that can increase visibility. Read on to learn the differences between content SEO vs technical SEO (and get some insight into what strategies you need to use.)
What Is Content SEO?
Content SEO is a marketing technique that enhances the quality of your online content. Basically, you post blog posts and visual content that’s appealing to consumers. They become more interested in your page and stay on it for a longer period of time.
This makes Google crawlers see that you’re a relevant and high-quality page that they should push up in search engine results pages (SERPs).
Content SEO does have some technical aspects. You’ll put high-volume, low-difficulty keywords into your articles, image meta descriptions, and video taglines. This will tell crawlers what your page is about so you can get the boost you need to drive clicks.
You’ll also include backlinks in your content to other reputable websites that share your target audience (but aren’t competitors, of course.)
The point of content SEO is to generate buzz about your content, keep people engaged, and get referral links on social media and in the DMs of potential clients.
How Is Technical SEO Different?
Like content SEO, technical optimization is a type of on-page SEO. You shake up the quality of your own website to make it look better to crawlers.
But technical SEO doesn’t have anything to do with the actual information on your site. It’s an umbrella term that talks about making your page more technically appealing to crawlers so that they can index it better.
There are tons of things that crawlers will penalize you for. Slow load times are a big one because people click away from sites that don’t load within a few seconds. If you have this problem, you can use technical SEO strategies like data caching and file compression to make your page load quickly.
Broken links are another example of a technical problem that needs to be fixed. Have experts do a quality check of your webpage and find broken links that aren’t available anymore. Replace them with new links to hyped-up and relevant content.
These are just a couple of technical SEO examples. You’ll also need to:
- Optimize SSL
- Have a good security system
- Use robots.txt files in your root directory to your advantage (disallow the indexing of low-value and duplicate pages!)
- Have a bang-up navigation system
- Keep images easy to load and view
- Research ways to make the UX better
- Get accessibility features for disabled users
- Schema markup
Doing these things helps you stand out. After all, an outdated page isn’t going to hold up on the modern web. Your competitors are optimizing, and you need to stand out.
Content SEO vs Technical SEO: Which Do You Need?
We’re going to level with you: this is a trick question. You need to use both strategies if you want to rank.
Technical SEO makes your page more visible. If you don’t optimize it, crawlers are going to have a tough time indexing your site. When they struggle or see that your load times aren’t great, they’re going to decide that your site’s outdated or useless.
This will put you into the lower echelon of SERPs where websites go to die. After all, even if 25% of people click on the first result on Google, 90.63% of all content gets 0 traffic whatsoever.
This is also a self-fulfilling prophecy. If your page is far down in SERPs, no one finds and clicks it. You won’t ever have the chance to make a good enough impact to be pushed up again.
If users don’t care about your website, you’ll also be pushed into the abyss of lower SERPs. The only way to make users care about your site is content SEO. They work together to make sure that you can rank… and stay interesting to users.
Plus, optimizing on-page content with keywords helps you tell Google where you should rank. You don’t want your SaaS page ranking up top for lawn care keywords just because you use the word “evergreen technology.”
The pros can perform keyword research, base the content around those phrases, and ensure that content’s relevant to what your target market’s actually looking into.
How to Use Both Types of SEO Together
Alright, so it’s clear that you need to use both content and technical SEO in tandem. But how does this work, exactly?
Well, first off, you’re going to need some expert help designing and optimizing your website. The pros have the tools and knowledge needed to:
- Figure out what your target audience is looking for based on common search queries
- Look into the volume of different queries (that become keywords) to base content around common searches people are curious about
- Know which keywords aren’t too hard to rank for (sometimes often-searched queries are impossible to get up there for because of high competition)
- Include these keywords organically in quality content (you don’t want to be shot down for keyword stuffing)
- Spin blog posts, videos, and graphics that people will be hyped to see
- Develop a top-notch brand voice
- Make sure all your pages have good content
- Develop and incorporate bang-up CTAs
- Make your UX better with navigation, quality visuals, and quick load times
- Make your SSL code and metas better to look at
- Use robot.txt to your advantage
- Optimize your schema
- Make your site crawlable so Google bots don’t get “annoyed” (as they would if they had feelings)
It’s this holistic approach that’ll improve your overall web functionality.
Fulfill Your Content and Technical SEO Checklist ASAP
Now that you know the ins and outs of content SEO vs technical SEO, it’s time to give your business website a full-on makeover. CAE Marketing Consulting is hyped to come up with new and creative ways to make your business stand out with engaging, enticing, and exciting web pages, as well as drive relevant traffic via affordable SEO.
We’re here to optimize your website and your advertising strategy, so contact us today and tell us how we can help you shine.
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