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Most companies aim to spend between 7% and 8% of their gross revenue on marketing. Marketing is essential if you want your business to reach a wider audience and build a customer base. A lot can go into a successful marketing campaign, and PPC marketing is one of the...
Latest posts by David Morton (see all)
Pay per click (PPC) advertising can be a major boon for any business. For example, there’s a 50% higher chance of PPC visitors making a purchase versus organic traffic. Clearly, running these ads doesn’t deliver any old traffic to your site. It sends high-converting...
Chief Marketing Strategist at CAE Marketing & Consulting, Inc.
Carlos is a digital marketing consultant with 18 years of proven internet marketing experience, and a self-proclaimed "data nerd". His digital marketing agency, CAE Marketing & Consulting focuses on SEO & PPC management, as well as conversion rate optimization. In his (very little) spare time, Carlos enjoys spending time with his family, driving fast around race tracks, and honing in his marksmanship skills with his veteran friends.
Latest posts by Carlos A. Espitia (see all)
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