How To Recover From The Google Medic Update

How To Recover From The Google Medic Update

by | Mar 1, 2019 | Marketing

Carlos A. Espitia
Carlos A. Espitia
Chief Marketing Strategist at CAE Marketing & Consulting, Inc.
Carlos is a digital marketing consultant with 18 years of proven internet marketing experience, and a self-proclaimed "data nerd". His digital marketing agency, CAE Marketing & Consulting focuses on SEO & PPC management, as well as conversion rate optimization. In his (very little) spare time, Carlos enjoys spending time with his family, driving fast around race tracks, and honing in his marksmanship skills with his veteran friends.
Carlos A. Espitia
Latest posts by Carlos A. Espitia (see all)
What Is The Google Medic Update? On August 1st, 2018 Google rolled out a new core update to their search ranking algorithm, dubbed by the SEO community as The “Google Medic Update”. This was a BIG update, and likely the biggest change we’ve seen in SERPs since...
Understanding Your Customer Lifetime Value and Acquisition Cost

Understanding Your Customer Lifetime Value and Acquisition Cost

by | Feb 1, 2019 | Business, Marketing

Jimmy Ellis
Jimmy Ellis
Senior Marketing Consultant at CAE Marketing & Consulting, Inc
Jimmy is a 19-year digital marketing expert with a focus on Conversion Rate Optimization (CRO) & lead generation. Jimmy oversees multiple e-commerce companies while doing optimization and marketing management. He is also sometimes referred to as "The Optimization Master", a title that is quite fitting.
Jimmy Ellis
Latest posts by Jimmy Ellis (see all)
When it comes to marketing for a small to medium business, you need to think about more than just the visibility or reach potential of any strategy. Your campaign needs to be cost-effective and efficient, ensuring you get a good return on investment. In order to...
Private School Marketing – an Essential Investment

Private School Marketing – an Essential Investment

by | Jan 2, 2019 | Marketing, Marketing Consulting

Dr. Arnaud Prevot
Dr. Arnaud Prevot
Private School Marketing Consultant & Independent Researcher at CAE Marketing & Consulting
Dr. Prevot is a specialist in private and independent school marketing who works with CAE Marketing & Consulting to help bridge the gap between traditional marketing and digital marketing for private schools. He is a peer-reviewed author in the field of Marketing & Leadership, and he has been an educator since 2004.
Dr. Arnaud Prevot
Latest posts by Dr. Arnaud Prevot (see all)
Former GE executive Beth Comstock put it best: “Marketing’s job is never done, it’s about perpetual motion”. The same can be said about private school marketing, or the marketing systems used to promote value of and increase enrollment in private schools. Many private...
What Should Your Marketing Budget Be?

What Should Your Marketing Budget Be?

by | Nov 1, 2018 | Business, Marketing

Author Recent Posts Carlos A. EspitiaChief Marketing Strategist at CAE Marketing & Consulting, Inc.Carlos is a digital marketing consultant with 18 years of proven internet marketing experience, and a self-proclaimed "data nerd". His digital marketing agency, CAE...
How To Become an Email Marketing Expert

How To Become an Email Marketing Expert

by | Oct 1, 2018 | Email, Marketing

Author Recent Posts Carlos A. EspitiaChief Marketing Strategist at CAE Marketing & Consulting, Inc.Carlos is a digital marketing consultant with 18 years of proven internet marketing experience, and a self-proclaimed "data nerd". His digital marketing agency, CAE...

Pin It on Pinterest