- Google Pledges $340 Million to Support SMBs Through COVID-19 Crisis - March 31, 2020
- Understanding Your Customer Lifetime Value and Acquisition Cost - February 1, 2019
When it comes to marketing for a small to medium business, you need to think about more than just the visibility or reach potential of any strategy. Your campaign needs to be cost-effective and efficient, ensuring you get a good return on investment. In order to...
Senior Marketing Consultant at CAE Marketing & Consulting, Inc
Jimmy is a 19-year digital marketing expert with a focus on Conversion Rate Optimization (CRO) & lead generation. Jimmy oversees multiple e-commerce companies while doing optimization and marketing management. He is also sometimes referred to as "The Optimization Master", a title that is quite fitting.
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