by Carlos A. Espitia | Apr 14, 2020 | PPC
Pay per click (PPC) advertising can be a major boon for any business. For example, there’s a 50% higher chance of PPC visitors making a purchase versus organic traffic. Clearly, running these ads doesn’t deliver any old traffic to your site. It sends high-converting...
by Carlos A. Espitia | Apr 3, 2020 | Marketing
Things are moving quickly during this COVID-19 crisis, and banks are scrambling to put together a system to accommodate the massive demand from small business owners trying to get financial assistance. Some of our clients, like many other SMBs, have either been forced...
by Carlos A. Espitia | Mar 13, 2020 | SEO
Businesses make $2 for every $1 invested in local search marketing. A local search engine optimization (SEO) strategy will help your website appear in front of more local customers. Boosting your brand visibility will help you attract more people to your site. Then,...
by Carlos A. Espitia | Oct 2, 2019 | Marketing Consulting, SEO
Depending on your law firm’s area of practice and geographical location, the field can sometimes be extremely competitive. This is especially true with personal injury attorneys, and bankruptcy attorneys, particularly in large metro areas. If you are an attorney, and...
by Carlos A. Espitia | Mar 1, 2019 | Marketing
What Is The Google Medic Update? On August 1st, 2018 Google rolled out a new core update to their search ranking algorithm, dubbed by the SEO community as The “Google Medic Update”. This was a BIG update, and likely the biggest change we’ve seen in SERPs since...